About FTD
The Hip-Hop world is a multi-billion dollar industry and a local business mind wants a piece of the pie. Job Yulee has admired the hip-hop world for the past few years. Yulee has even invested money in an attempt to fulfill his nephews' dream with their hip-hop aspirations, but found that music at the local level has the crabs in the bucket mentality. Yulee saw several local artists, in the hip-hop community that were one jump from success, but would not take the leap.
Yulee wants to launch a logo for clothing apparel called Fat To Def. Yulee came up with the concept while he a couple of friends were discussing slang terms that were popular back in the day. While having the discussion, Yulee brainstormed and realized he saw some marketing potential behind the slogan.
Fat To Def is a term used when a person considers a young lady, car, or house the top of the line, bad to the bone, all that and a bowl of grits. The word def is hip hop (including graffiti) slang for 'great', 'ill', 'dope', 'fly'. Yulee has seen how the word Def has made SoSo Def, Def Comedy Jams and several other fortune 500 companies reach the hip-hop community. Yulee wants to incorporate this slogan and put it on denim jeans, valor jogging suits, shorts and, other women's apparel.
During his study of women's apparel, Yulee found that when a woman is asked what is her greatest feature, or what feature on her body she would like to change, the number #1 answer was their buttocks. Yulee wishes his apparel will give the woman that added sense of self-esteem with good taste. Yulee is trying to build a coalition of investors and entrepreneurs to launch his idea.